Head of Art & Design, JWT, New York
Equal parts maker and teacher, Padin is responsible for art direction, craft and design on all brands at the agency. Among his creations: a Human Rights Watch installation with hundreds of prison cells made of pens (which visitors used to sign a petition) demanding freedom for Burma’s political prisoners; Puma’s bold “Forever Faster” visual identity, centered on strikethroughs and underlines; and a children’s book about energy conservation that could only be read in the dark.
Prior to joining J. Walter Thompson, Aaron spent three years at Saatchi & Saatchi, winning a Grand Prix for Tide Ultra at the 2007 Cannes Lions Festival; that same year the shop was named Cannes Agency of the Year. Prior to Saatchi & Saatchi, Aaron spent 5 years working at Fallon/Duffy NY working in various roles to help bridge the gap between art direction and design.
His portfolio includes work on Starbucks, Energizer, Smirnoff, General Mills, PUMA, Visine, Virgin Mobile and more. His work and thought leadership have also been showcased in numerous industry publications, including The Economist, Campaign, Business Insider, Creative Interviews, and Fast Company. In 2015, he was named part of Adweek’s Creative 100.